Etsy Keyword Tool

Etsy Keyword Tool FAQ

What does the Etsy Keyword Tool provide?

You get curated keyword ideas with estimated demand scores, competition levels, and actionable notes. Use them to optimize titles, tags, descriptions, and ad campaigns. Each keyword comes with search volume indicators, competition metrics, and an opportunity score to help you prioritize.

How is this different from the Etsy Tags Generator?

The tags generator gives you ready-to-use listing tags. The keyword tool goes deeper with opportunity scoring and buyer intent so you can plan your search strategy, content, and paid ads. Think of tags as tactical, keywords as strategic.

How does the opportunity score work?

The opportunity score (0-100) balances search volume against competition. A high score means good search demand with manageable competition – these are your sweet spots. Focus on keywords scoring 70+ for best results, especially when starting out.

Are the numbers accurate?

The scores are AI-generated estimates designed to guide decisions. Cross-check with your own shop analytics and adjust based on real performance, especially for niche categories. They're directionally accurate but not exact.

Can I export the ideas?

Yes. Save the suggestions as a CSV or copy them in one click to share with your team or import into your planning spreadsheets. The CSV includes all metrics: keyword, search volume, competition, opportunity score, intent, and notes.

How often should I refresh keywords?

Revisit your keywords whenever you launch new products, change seasons, or notice traffic declines. Fresh terms keep your listings relevant and competitive. We recommend monthly reviews for active sellers.

What's the best way to use these keywords?

Start with your primary keyword in the title (first 40 characters matter most). Spread secondary keywords across your 13 tags, avoiding duplicates. Use long-tail keywords in descriptions. Test different combinations and track which drive the most traffic.

Should I target high or low competition keywords?

Mix both. High-competition keywords have proven demand but are harder to rank for. Low-competition keywords are easier to rank but may have less traffic. New shops should lean 70/30 toward lower competition until established.

How many keywords should I target per listing?

Focus on 3-5 main keywords per listing, then build variations around them. Quality beats quantity – it's better to rank well for a few relevant terms than poorly for many. Use all 13 tags but keep them closely related to your main keywords.

Do seasonal keywords really help?

Absolutely. Seasonal keywords can 2-5x your visibility during peak times. Start optimizing 6-8 weeks before the season (e.g., add "Christmas" keywords in October). Remember to update after the season passes to stay relevant year-round.

What about long-tail keywords?

Long-tail keywords (4+ words) have lower search volume but higher conversion rates. Buyers using specific phrases like "personalized wooden anniversary gift for him" know exactly what they want. These are gold for niche products.

How do I know if my keywords are working?

Check your Etsy Stats weekly. Look for increases in impressions, click-through rate, and conversion rate after keyword changes. If impressions rise but clicks don't, your keywords work but your photos/prices need attention. Give changes 2-3 weeks before judging results.

Should I use trending keywords?

Yes, but carefully. Trending keywords can bring quick traffic but may fade fast. Use them as supplements to evergreen keywords, not replacements. Check Etsy Trend Reports and Google Trends to spot rising searches early.

What about keyword stuffing?

Don't do it. Etsy's algorithm penalizes listings with unnatural keyword repetition. Write for humans first, search engines second. Your title and tags should read naturally and accurately describe your product.

Can I use the same keywords across multiple listings?

Yes, but vary them slightly. If you sell similar products, use different keyword combinations for each listing. This helps you test what works and avoid competing against yourself in search results. Aim for 30-50% unique keywords per listing.