Pinterest drives serious traffic - over 500 million monthly users actively searching for ideas, products, and solutions. But manual pinning won't cut it anymore.
The best Pinterest marketing tools in 2025 combine automation, analytics, and optimization to help you dominate this visual search engine. Whether you're looking for free tools or premium solutions, this guide to pinterest marketing covers the essential pinterest marketing tools to level up your pinterest marketing strategy.
1. BlogToPin - AI-Powered Pinterest Marketing Tool
BlogToPin focuses specifically for pinterest, offering powerful automation designed for this platform. This tool that can help businesses serious about building a presence on pinterest and is one of the best pinterest tools available.
Key Features:
- Auto-sync sitemaps - Automatically detects new blog posts and creates pins
- AI Pinterest pins - Generate optimized content with smart titles and descriptions
- AI Time Selection - Select the best time to post on Pinterest based on your audience and keywords.
- Smart scheduling - Post at the best times for maximum reach
- Multiple templates - Choose from 36+ professional pin designs
- Keyword optimization - SEO-optimized titles and descriptions for better analytics
- Detailed analytics - Deep insights into pin performance and traffic
- Auto-delete underperforming pins - Removes low-performing content automatically
Pros:
- Advanced AI for content generation and pinterest graphics
- Efficient bulk pin creation. Creates Pinterest Posts on autopilot.
- Pinterest-specific focus with pinterest automation features
- Can help you with Pinterest Boards - auto match them and create with AI
- True automation - set it and forget it
Cons:
- Pinterest-only (no other social media support)
- Newer tool, may have some growing pains
Pricing: Starting at $25/month(billed annually) with a free trial (much cheaper than hiring a VA)
Best For: Bloggers and businesses serious about Pinterest who want full automation.
2. PinClicks - Pinterest Analytics & Keyword Research
PinClicks specializes in Pinterest analytics and reveals hidden data Pinterest doesn't show you. This popular Pinterest tool is essential for any data-driven strategy.
What PinClicks Does:
- Keyword research - Access 12+ million Pinterest keywords with search volume
- Pin analytics - See exact performance data for any pin
- Rank tracking - Monitor your keyword rankings on Pinterest search
- Competitor analysis - Study high-performing accounts in your niche
- Annotation insights - Access Pinterest's hidden keyword tags
- Trend detection - Identify trending pins and topics
Pros:
- Uncovers hidden Pinterest data
- Excellent keyword research capabilities
- Detailed performance tracking
Cons:
- Monthly subscription model (no free trial)
- Primarily research-focused (limited creation tools)
- Learning curve for beginners
Pricing: $29/month
Best For: Marketers who want data-driven strategies and don't mind monthly subscriptions.
3. ContentGoblin - AI Listicle & Recipe Generator
ContentGoblin specializes in generating listicles and recipes optimized for pinterest marketing. This pinterest tool focuses on content creation specifically for pinterest users in food and lifestyle niches.
What ContentGoblin Does:
- AI listicle creation - Generates complete listicle articles with subheadings and pinterest graphics
- Recipe generation - Creates full recipe content with ingredient lists and instructions
- Pinterest-optimized images - Produces eye-catching visuals for each section
- WordPress integration - Posts drafts directly to your blog
- Bulk content creation - Generate multiple articles quickly for your pinterest account
Pros:
- Excellent for food and lifestyle pinterest content
- Creates complete articles, not just pinterest pins
- High-quality AI-generated pinterest content
Cons:
- Limited to specific content types (listicles/recipes)
- Expensive for the scope of features
- Not a comprehensive pinterest automation tool
Pricing: $39-$109/month depending on credits needed
Best For: Food bloggers and lifestyle sites that need listicle and recipe pinterest content.
4. PinInspector - One-Time Pinterest Research Tool
PinInspector is desktop software that extracts Pinterest data without monthly fees.
What PinInspector Does:
- Pin analysis - Extract 52+ data points from any pin
- Keyword generation - Find trending Pinterest keywords
- Trend analysis - Access Pinterest trends data
- Board analysis - Study competitor boards and strategies
- Annotation extraction - See Pinterest's hidden keyword tags
- Image downloading - Save pin images and videos locally
Pros:
- One-time payment (no monthly fees)
- Comprehensive data extraction
- Desktop software (more reliable than web tools)
Cons:
- Desktop only (no mobile access)
- Steeper learning curve
- No content creation features
- Interface can feel overwhelming
Pricing: $67 one-time payment (often discounted to $47)
Best For: Marketers who prefer one-time purchases and need detailed Pinterest research.
5. Tailwind - Established Pinterest & Instagram Scheduler
Tailwind has been around for years and remains popular for pinterest and instagram marketing. This social media management tool serves users who want reliable scheduling and is among the useful pinterest tools for growing your pinterest following.
Key Features:
- Pinterest scheduling with smart timing for best times to post
- Basic analytics that gives you access to pinterest data
- Tailwind Create to create stunning pinterest graphics
- Communities feature to grow your audience
- Hashtag suggestions for better reach
Pros:
- Proven track record and reliability
- Strong community features to build your pinterest audience
- Good analytics tools and insights
- Focuses specifically on pinterest and instagram
Cons:
- Lacks advanced pinterest automation
- Still requires manual pin creation
- More expensive than some alternatives
- Limited AI capabilities
Pricing: $14.99+/month with free trial
Best For: Pinterest users who want a reliable, established tool and don't mind manual work.
6. Later - Multi-Platform Visual Scheduler
Later supports Pinterest among other social platforms with visual planning focus.
Key Features:
- Visual content calendar
- Basic Pinterest scheduling
- Instagram and Facebook support
- Mobile app for on-the-go posting
Pros:
- Great mobile experience
- Visual planning interface
- Multi-platform support
- Good for beginners
Cons:
- Very basic Pinterest features
- Limited automation
- Lacks Pinterest-specific tools
- Basic analytics only
Pricing: $18+/month
Best For: Users managing multiple platforms where Pinterest isn't the main focus.
7. Buffer - Simple Multi-Platform Management
Buffer offers straightforward social media management including Pinterest.
Key Features:
- Simple scheduling interface
- Multi-platform support
- Basic analytics
- Team collaboration features
Pros:
- Very user-friendly
- Affordable pricing
- Supports many platforms
- Good for small teams
Cons:
- Limited Pinterest-specific features
- Basic analytics compared to specialized tools
- No advanced automation
- Limited design capabilities
Pricing: $5+/month per social channel
Best For: Small businesses managing multiple social accounts who need simplicity.
8. Hootsuite - Enterprise Social Media Management
Hootsuite provides comprehensive social media management for larger teams.
Key Features:
- All-in-one social media dashboard
- Advanced scheduling capabilities
- Team collaboration tools
- Detailed analytics across platforms
Pros:
- Comprehensive multi-platform management
- Excellent team collaboration features
- Advanced analytics and reporting
- Enterprise-level security
Cons:
- Expensive for individual users
- Steeper learning curve
- Pinterest features aren't specialized
- Can be overwhelming for simple needs
Pricing: Starting at $99/month
Best For: Medium to large businesses with dedicated social media teams.
9. Canva - Design Tool with Pinterest Integration
While primarily a design tool, Canva offers some scheduling features and excels at designing pinterest pin designs. This tool helps with creating a pinterest brand aesthetic.
Key Features:
- Thousands of pin templates with pinterest keywords optimization
- Easy drag-and-drop editing tools
- Direct publishing to grow your brand on pinterest
- Stock photos and graphics for content
Pros:
- Excellent design capabilities for pinterest graphics
- User-friendly interface
- Great template selection for pinterest pin designs
- Integrated with multiple social media platforms
Cons:
- Limited pinterest scheduling features
- No pinterest automation capabilities
- Basic pinterest integration
- Requires additional tools for full pinterest management
Pricing: Free plan available, Pro at $15/month with 14-day free trial
Best For: Creating beautiful pinterest pins without advanced pinterest management needs.
10. Sprout Social - Data-Driven Pinterest Marketing
Sprout Social is an official Pinterest Marketing Partner focusing on advanced pinterest analytics. This premium tool that can help large teams with comprehensive pinterest marketing efforts.
Key Features:
- Advanced pinterest analytics and reporting
- Multi-platform social media management
- Team collaboration business tools
- Official Pinterest partner status
Pros:
- Excellent pinterest analytics and reporting
- Official Pinterest partnership status
- Great for data-driven pinterest marketing strategy
- Strong team collaboration features
Cons:
- Very expensive for most businesses
- May be overkill for small pinterest users
- Complex interface requiring training
- Limited pinterest-specific automation features
Pricing: Starting at $249/month with free trial
Best For: Medium to large businesses needing in-depth pinterest analytics and team collaboration.
11. SocialPilot - Budget-Friendly Multi-Platform Tool
SocialPilot offers decent Pinterest features at a lower price point.
Key Features:
- Multi-platform scheduling
- Bulk scheduling via CSV upload
- Basic analytics
- Image editing tools
Pros:
- Affordable pricing
- Supports multiple platforms
- Bulk scheduling capabilities
- User-friendly interface
Cons:
- Limited Pinterest-specific features
- Basic automation only
- CSV bulk scheduling is manual work
- Limited AI integration
Pricing: Starting at $30/month
Best For: Budget-conscious users managing multiple platforms.
Free Pinterest Analytics - Pinterest Native Tools
Pinterest's built-in pinterest analytics provide basic insights for free pinterest users looking to get started with pinterest marketing.
What You Get:
- Impression and click data for your pinterest account
- Pinterest audience demographics
- Basic pinterest pin performance metrics
- Access to pinterest analytics dashboard
Pros:
- Completely free pinterest tool
- Direct data from the social media platform
- No third-party data issues
- Best times to post recommendations
Cons:
- Very limited features compared to paid analytics tools
- No pinterest automation capabilities
- Basic insights only for pinterest marketing
- No competitive analysis or pinterest trends data
Best For: Beginners looking to get started with pinterest or those with very basic pinterest analytics needs.
The Honest Truth About Pinterest Tools
Here's what most articles won't tell you about choosing these 14 best pinterest tools:
For Serious Pinterest Marketing: BlogToPin is genuinely the most comprehensive solution. It's not perfect (newer tool, Pinterest-only), but it actually automates what other tools make you do manually.
For Research & Data: PinClicks and PinInspector serve different analytics needs. PinClicks is subscription-based with real-time data. PinInspector is one-time purchase desktop software.
For Multi-Platform Management: If Pinterest is just one part of your strategy, Buffer or Later make more sense than specialized tools for managing multiple platforms.
For Large Teams: Hootsuite or Sprout Social provide the collaboration and enterprise features your team needs, but they're expensive management tools.
For Beginners: Start with free analytics and Canva for design. Add additional tools and features as your account grows.
Getting Started: A Practical Approach
- Start simple: Use native analytics + Canva for your first month to understand your account performance
- Add automation: Try BlogToPin with their free trial if Pinterest drives real traffic to your business
- Layer in research: Add PinClicks or PinInspector when you're ready to optimize with advanced analytics
- Scale up: Consider enterprise tools like Hootsuite when managing large teams across multiple platforms
The key is matching the tool to your actual needs, not buying the most feature-rich option.
Essential Pinterest Marketing Tools for Different Business Types
When choosing pinterest tools for businesses, your industry and goals matter. Here's how different business types can get started with pinterest using the tools to help grow their presence:
For Bloggers and Content Creators
Best tools: BlogToPin for automation, Canva for graphics, and native analytics for tracking your pinterest audience. These tools help content creators focus on what they do best while building their presence automatically.
Strategy: Use BlogToPin's automation to post consistently, create graphics with Canva templates, and monitor trends to improve your pinterest marketing efforts.
For E-commerce and Product-Based Businesses
Top tools: Tailwind for scheduling, PinClicks for keyword research on pinterest, and Hootsuite for social media management across platforms.
Focus areas: Product designs, board organization, and tracking pinterest sales through analytics. These pinterest tools can help e-commerce businesses build their brand and grow your business.
For Service-Based Businesses and Agencies
Essential tools: Buffer for multi-platform management, PinInspector for competitive research, and ContentGoblin for content creation.
Approach: Focus on educational content, use Pinterest to drive leads, and leverage automation features to maintain consistent posting without overwhelming your team.
Advanced Pinterest Strategies with Free Tools
Even with limited budgets, you can take your pinterest marketing to the next level using free tools and strategic approaches. Here's your guide to effective pinterest marketing success:
Building Your Pinterest Foundation
Start with native analytics and the free plans available from most platforms. Learn more about pinterest by studying popular accounts in your niche and understanding what makes effective pinterest content.
Free trial strategy: Take advantage of new tools like BlogToPin, Tailwind, and other apps and tools. During your trial, focus on planning your pinterest strategy:
- Setting up automation features
- Creating boards that align with your content strategy
- Understanding your audience through a social media analytics tool
- Testing different designs and finding the best times to post
Keywords and Content Strategy
Use Pinterest as a search engine by incorporating keywords naturally into your posts. Focus on trends and creating content that your audience actually searches for.
Content planning: Plan your content around trends and seasonal topics. Use free tools and research to study what's working in your niche and develop an effective strategy that builds your following over time. This approach helps you take your marketing to the next level.
Measuring Success
Access to pinterest analytics is crucial for improving your efforts. Track key pinterest statistics like account growth, campaign performance, and data that show how Pinterest contributes to your overall content marketing goals.
Analytics strategy: Combine Pinterest data with broader business tools to understand how Pinterest fits into your overall strategy. This gives you insights that help grow your business through data-driven decisions.
Conclusion
Pinterest marketing in 2025 requires the right tools for your specific situation. While BlogToPin offers the most comprehensive automation and is a favorite pinterest tool among marketers, research tools like PinClicks excel at analytics, and social media management tools like Buffer serve different multi-platform needs.
The honest truth? Most people over-complicate their strategy. Start with free tools and what you need now, not what you might need someday. You can always add more sophisticated solutions as your business and efforts mature.
Stop wasting time on manual work when these essential tools can automate 90% of it for you. Whether you're just getting started or looking to take your marketing to the next level, the right combination of tools can help transform your strategy and grow your business.
