Pinterest drives serious traffic - over 500 million monthly users actively searching for ideas, products, and solutions. But manual pinning won't cut it anymore.
The best Pinterest marketing tools in 2025 combine automation, analytics, and optimization to help you dominate this visual search engine.
1. BlogToPin - AI-Powered Pinterest Automation
BlogToPin focuses specifically on Pinterest marketing, offering powerful automation tools designed for the platform.
Key Features:
- Auto-sync sitemaps - Automatically detects new blog posts and creates pins
- AI Pinterest pins - Generate optimized pins with smart titles and descriptions
- Built-in scheduling - Post at optimal times for maximum reach
- Multiple templates - Choose from 27+ professional pin designs
- Keyword optimization - SEO-optimized titles and descriptions
- WordPress integration - Seamless setup for bloggers
- Detailed analytics - Deep insights into pin performance and traffic
- Auto-delete underperforming pins - Removes low-performing content automatically
Pros:
- Advanced AI for content generation
- Efficient bulk pin creation
- Pinterest-specific focus
- True automation - set it and forget it
Cons:
- Pinterest-only (no other social media support)
- Newer tool, may have some growing pains
- Can't create individual pins for single pages
- Limited analytics compared to dedicated analytics tools
Pricing: Starting at $19/month(billed annually) (much cheaper than hiring a VA)
Best For: Bloggers and businesses serious about Pinterest who want full automation.
2. PinClicks - Pinterest Keyword Research & Analytics
PinClicks specializes in Pinterest research and reveals hidden data Pinterest doesn't show you.
What PinClicks Does:
- Keyword research - Access 12+ million Pinterest keywords with search volume
- Pin analytics - See exact performance data for any pin
- Rank tracking - Monitor your keyword rankings on Pinterest search
- Competitor analysis - Study high-performing accounts in your niche
- Annotation insights - Access Pinterest's hidden keyword tags
- Trend detection - Identify trending pins and topics
Pros:
- Uncovers hidden Pinterest data
- Excellent keyword research capabilities
- Detailed performance tracking
Cons:
- Monthly subscription model
- Primarily research-focused (limited creation tools)
- Learning curve for beginners
Pricing: $29/month
Best For: Marketers who want data-driven Pinterest strategies and don't mind monthly subscriptions.
3. ContentGoblin - AI Listicle & Recipe Generator
ContentGoblin specializes in generating listicles and recipes optimized for Pinterest traffic.
What ContentGoblin Does:
- AI listicle creation - Generates complete listicle articles with subheadings and images
- Recipe generation - Creates full recipe content with ingredient lists and instructions
- Pinterest-optimized images - Produces eye-catching visuals for each section
- WordPress integration - Posts drafts directly to your blog
- Bulk content creation - Generate multiple articles quickly
Pros:
- Excellent for food and lifestyle niches
- Creates complete articles, not just pins
- High-quality AI-generated content
Cons:
- Limited to specific content types (listicles/recipes)
- Expensive for the scope of features
- Not a comprehensive Pinterest tool
Pricing: $39-$109/month depending on credits needed
Best For: Food bloggers and lifestyle sites that need listicle and recipe content for Pinterest.
4. PinInspector - One-Time Pinterest Research Tool
PinInspector is desktop software that extracts Pinterest data without monthly fees.
What PinInspector Does:
- Pin analysis - Extract 52+ data points from any pin
- Keyword generation - Find trending Pinterest keywords
- Trend analysis - Access Pinterest trends data
- Board analysis - Study competitor boards and strategies
- Annotation extraction - See Pinterest's hidden keyword tags
- Image downloading - Save pin images and videos locally
Pros:
- One-time payment (no monthly fees)
- Comprehensive data extraction
- Desktop software (more reliable than web tools)
Cons:
- Desktop only (no mobile access)
- Steeper learning curve
- No content creation features
- Interface can feel overwhelming
Pricing: $67 one-time payment (often discounted to $47)
Best For: Marketers who prefer one-time purchases and need detailed Pinterest research.
5. Tailwind - Established Pinterest & Instagram Scheduler
Tailwind has been around for years and remains popular for Pinterest and Instagram.
Key Features:
- Pin scheduling with smart timing
- Basic analytics
- Tailwind Create for pin design
- Communities feature
- Hashtag suggestions
Pros:
- Proven track record and reliability
- Strong community features
- Good analytics and insights
- Focuses on Pinterest and Instagram
Cons:
- Lacks advanced automation
- Still requires manual pin creation
- More expensive than some alternatives
- Limited AI capabilities
Pricing: $14.99+/month
Best For: Users who want a reliable, established tool and don't mind manual work.
6. Later - Multi-Platform Visual Scheduler
Later supports Pinterest among other social platforms with visual planning focus.
Key Features:
- Visual content calendar
- Basic Pinterest scheduling
- Instagram and Facebook support
- Mobile app for on-the-go posting
Pros:
- Great mobile experience
- Visual planning interface
- Multi-platform support
- Good for beginners
Cons:
- Very basic Pinterest features
- Limited automation
- Lacks Pinterest-specific tools
- Basic analytics only
Pricing: $18+/month
Best For: Users managing multiple platforms where Pinterest isn't the main focus.
7. Buffer - Simple Multi-Platform Management
Buffer offers straightforward social media management including Pinterest.
Key Features:
- Simple scheduling interface
- Multi-platform support
- Basic analytics
- Team collaboration features
Pros:
- Very user-friendly
- Affordable pricing
- Supports many platforms
- Good for small teams
Cons:
- Limited Pinterest-specific features
- Basic analytics compared to specialized tools
- No advanced automation
- Limited design capabilities
Pricing: $5+/month per social channel
Best For: Small businesses managing multiple social accounts who need simplicity.
8. Hootsuite - Enterprise Social Media Management
Hootsuite provides comprehensive social media management for larger teams.
Key Features:
- All-in-one social media dashboard
- Advanced scheduling capabilities
- Team collaboration tools
- Detailed analytics across platforms
Pros:
- Comprehensive multi-platform management
- Excellent team collaboration features
- Advanced analytics and reporting
- Enterprise-level security
Cons:
- Expensive for individual users
- Steeper learning curve
- Pinterest features aren't specialized
- Can be overwhelming for simple needs
Pricing: Starting at $99/month
Best For: Medium to large businesses with dedicated social media teams.
9. Canva - Design Tool with Pinterest Integration
While primarily a design tool, Canva offers some Pinterest scheduling features.
Key Features:
- Thousands of Pinterest pin templates
- Easy drag-and-drop design
- Direct Pinterest publishing
- Stock photos and graphics
Pros:
- Excellent design capabilities
- User-friendly interface
- Great template selection
- Integrated with multiple platforms
Cons:
- Limited scheduling features
- No automation capabilities
- Basic Pinterest integration
- Requires separate tools for full Pinterest management
Pricing: Free plan available, Pro at $15/month
Best For: Creating beautiful pins without advanced Pinterest management needs.
10. Sprout Social - Data-Driven Pinterest Marketing
Sprout Social is an official Pinterest Marketing Partner focusing on analytics.
Key Features:
- Advanced Pinterest analytics
- Multi-platform social management
- Team collaboration tools
- Official Pinterest partner status
Pros:
- Excellent analytics and reporting
- Official Pinterest partnership
- Great for data-driven strategies
- Strong team collaboration features
Cons:
- Very expensive
- May be overkill for small businesses
- Complex interface
- Limited Pinterest-specific automation
Pricing: Starting at $249/month
Best For: Medium to large businesses needing in-depth Pinterest analytics.
11. SocialPilot - Budget-Friendly Multi-Platform Tool
SocialPilot offers decent Pinterest features at a lower price point.
Key Features:
- Multi-platform scheduling
- Bulk scheduling via CSV upload
- Basic analytics
- Image editing tools
Pros:
- Affordable pricing
- Supports multiple platforms
- Bulk scheduling capabilities
- User-friendly interface
Cons:
- Limited Pinterest-specific features
- Basic automation only
- CSV bulk scheduling is manual work
- Limited AI integration
Pricing: Starting at $30/month
Best For: Budget-conscious users managing multiple platforms.
Pinterest Native Analytics
Pinterest's built-in analytics provide basic insights for free.
What You Get:
- Impression and click data
- Audience demographics
- Basic pin performance metrics
Pros:
- Completely free
- Direct from Pinterest
- No third-party data issues
Cons:
- Very limited features
- No automation capabilities
- Basic insights only
- No competitive analysis
Best For: Beginners or those with very basic analytics needs.
The Honest Truth About Pinterest Tools
Here's what most articles won't tell you:
For Serious Pinterest Marketing: BlogToPin is genuinely the most comprehensive solution. It's not perfect (newer tool, Pinterest-only), but it actually automates what other tools make you do manually.
For Research & Data: PinClicks and PinInspector serve different needs. PinClicks is subscription-based with real-time data. PinInspector is one-time purchase desktop software.
For Multi-Platform Management: If Pinterest is just one part of your strategy, Buffer or Later make more sense than specialized Pinterest tools.
For Large Teams: Hootsuite or Sprout Social provide the collaboration and enterprise features you need, but they're expensive.
For Beginners: Start with Pinterest's native analytics and Canva for design. Add specialized tools as you grow.
Getting Started: A Practical Approach
- Start simple: Use Pinterest native analytics + Canva for your first month
- Add automation: Try BlogToPin if Pinterest drives real traffic
- Layer in research: Add PinClicks or PinInspector when you're ready to optimize
- Scale up: Consider enterprise tools like Hootsuite when managing large teams
The key is matching the tool to your actual needs, not buying the most feature-rich option.
Conclusion
Pinterest marketing in 2025 requires the right tools for your specific situation. While BlogToPin offers the most comprehensive Pinterest-specific automation, tools like PinClicks excel at research, and multi-platform tools like Buffer serve different needs.
The honest truth? Most people over-complicate their Pinterest strategy. Start with what you need now, not what you might need someday. You can always add more sophisticated tools as your Pinterest marketing matures.
Stop wasting time on manual Pinterest work when these tools can automate 90% of it for you.
